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How to design an effective trade booth

New products are announced, major players give their outlook for the upcoming year, and smaller companies can enter the public eye. Trade booths give companies the first impression which is very important. What really catches the eye of those visit a company’s stand is its booth rather than the new products presented or announced.

With so much riding on how your trades show display, you have to look at it seriously. There are a handful of questions you have to ask when designing your booth. For instance, the competitors booth, previous booths done by the company, the products to be displayed and the size of the booth. All these considerations will be looked at individually below.

Sizing of the booth
The booths should vary in shape and size just like trade shows vary. Large booths are required for large booths such as the consumer electronics show. CES show booths are notorious for being multi-million dollar affairs that take up large amounts of space and are attractions all by themselves.
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However, not all shows require large booths. If one does not have a million dollar exhibitions, it is very important that the booth size is not as big as such. The booth should however be large enough to catch potential customer’s eye. One then wonders how large the booth should be. That’s where comparing it to other displays come in.
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Compare Your Trade Show Booth to Other Booths
When designing a trade booth, it is important to look at what you have done in the past and what your competitors are doing for the show. past designs are to be looked at because, they enable one to keep up with already established themes. It is important to note that brand retention is in terms of product development and displays. if an attendee or distributor can recognize your company without thinking, you are more likely to get them into your booth to hear your presentation.

For competitiveness and relevance one has to look at their competitors booth. The booth should be similar to that of the competitors so as not to be left behind time. The cometitors past booths also helps one to be able to anticipate what they may bringing next. There should be no imitation of designs, they should only be similar. For example, don’t close off your booth when everyone else is doing open air displays.

Products and Booth designs
One has to remember their product. The biggest mistake a company can make is to build a booth that doesn’t highlight what they are trying to present. Building a booth full of sounds and light unrelated to your products gives one poor industry rating.